This powerful course will tell you everything you need to know about running your own event! With checklists, timelines and video instruction from Shay you’ll be able to use this tool with your team to powerfully plan your next event with grace and ease. And more importantly, make it PROFITABLE

Inside this Four Module, 11 Video Training


You will learn and have access to:

  • MODULE 1: Introduction to Event Types, Teams & Terminology
    All the People & Teams that are involved to make an successful event
  • MODULE 2: Planning & Preparing for the Event
    Inside this Module, Shay shares the “How To” in Event Planning with 6 Videos, Her Templates, Checklists and Contracts –
    All the Key Insights Are Here, Inside this Module
  • MODULE 3: During the Event
    Shay shares her execution documents, Tips, Tricks & Behind the Scenes so that you can be ready to actually conduct your event
  • MODULE 4: After the Event
    Congratulations, the Event is Done! Now the work of actually completing the documentation, settling with vendors, and thanking your team begins. Shay shares her process inside.
  • BONUS 1: Powerful Event Planning Process
    You are gifted her Powerful Event Planning Process
  • BONUS 2: Private Facebook Group
    Access to Shay’s Private Facebook Group, where she shares insights, answers questions and helps you plan and execute your Powerful & Profitable Live Event!Plus, you’ll get a behind the scenes look into events we produce.
  • BONUS 3: Downloadable Run of Show Agendas
    Shay’s decided to Gift you her Runs of Show Agendas for One, Two & Three Day Events !!!

My team and I assist you to plan, produce and host a powerful event with grace and ease. Taking away all the pre-planning logistical stress so you can focus on being on stage, making an impact in your clients lives and ultimately doing the thing you were meant to do.



“Shay is the best Event Producer in the Industry! She thinks of every detail and handles all the logistics… which allows us to be fully present with our audience and rock our event.

Before hiring Shay to be our Event Producer, we worked with other event coordinators and they always seemed to drop the ball in key areas: enrollment manager, managing volunteers, registration and everything in between.


Since hiring Shay we’ve been able to release all the event planning and logistics. Now we have more PEACE OF MIND, knowing things won’t fall through the cracks. We can trust all the details get handled with ease and grace… which allowed us to generate $1.1M in sales in 18 months. Thank you Shay, you’re a Rock Star!”

“Shay Wheat was FANTASTIC to work with. She was clear and concise in her communication as well as very knowledgeable in the running of my event.

My staff and I knew that if we had a question, Shay was the one to have the answer, and more often than not, it was already taken care of. That was such a relief to us.

We were very fortunate to have Shay’s leadership from the pre-planning logistic, venue negotiation and checklists to running the event day and the event wrap up. Everything was so smooth and easy, we kept asking ourselves “Really? Can it be this easy?”

Even if you are starting out and have the opportunity to work with her through her ” Powerful Event Process” or are ready to go BIG and have her run your event… She is WORTH it!!! I am so grateful that Shay took us on as her client and I look forward to a continued relationship with her in the future.”

Jaiya is an internationally recognized, award-winning sexologist, author and You may have seen Jaiya on Ricki Lake, The Doctors, Good Morning America, Nightline, The Anderson Show, The Tyra Banks Show, TLC, CNN or Playboy TV. She’s even shared the stage with self-help guru Tony Robbins. Jaiya is a unique mix of Dr. Ruth, Lady Gaga and a Yogi; through her dynamic teachings she’s helping women and men reach their full erotic potential.

Shay has been amazing to work with in so many ways. We hired her to help manage and plan our first big event, with over 200 attendees. She’s a master at what she does and I don’t think we could have done it without her. Our team loved working with her too, and it’s always great to work with people you like.

We’re already planning our event for next year and with Shay’s help we expect it to be even more incredible (and profitable)!

Jose Turner, Founder and CEO, LinkedSelling

Shay helped my company plan our first-time event called Ascend in early 2016, in which we hosted about 250 people for 4 days in San Diego. She was absolutely amazing! Shay was so patient with us first-timers and helped keep us on track with her super organized process. I left every one of my weekly meetings with her feeling like I had a clear set of priorities and goals for what I should be focusing on next. That is a blessing considering what a whirlwind event planning can be.

I was most impressed with the way Shay rolled with the punches so to speak. We had a lot of cooks in the kitchen, and being our first time, our estimates and needs were constantly changing. Shay handled it all like a pro and adapted to whatever we threw at her.

At the event, our attendees were gushing about how ‘flawless’ and ‘effortless’ the event was. That would NOT have been possible without Shay. She has the knowledge and experience to make your event look seamless, and she’s a pleasure to work with! I can’t imagine planning another event without her.

Margaret Torres, Building brand awareness by connecting great content with social media


If you have questions about our products, services, or you just want to send Shay a note then fill out the form or email us directly at My team and I read every message and will respond as soon as possible.